Our Story

Our story

It was begun...

Alfawzia founded Pruf Ritz in 2010; an epiphany she got after chit-chatting with her sister, Lia, and her buddy, Randy.


The name ‘Pruf Ritz’ was inspired by the the English term ‘proofread’. That term was then modified creatively for an Indonesian flavor and became Pruf Ritz. It was used to capture the elegance – we expect our work to be beautifully done.


Pioneered in January 2010 in Surabaya (East Java, Indonesia) Pruf Ritz aims to meet the needs in the field of language and communication. Pruf Ritz is here to help you present your ideas and concepts while prioritizing logic, fluency, appropriateness and beauty. Our long term goal is to improve Indonesian literacy so we become an advanced, cultured and proud society.


Pruf Ritz has been helping individuals, organizations, institutions and companies–locally, nationally & internationally–spread their brilliant ideas and connect them with people and broader audience for their personal & business’ successes.


Our communication-related services include translation, interpreting, editing, copywriting, writing consultancy, and transcription. Many clients have come and keep contacting us as they find our services helpful, reliable, trustworthy and–more than that–impressively and sincerely fun.

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Excellence in Learning

Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text or communication.

How It Works

Translators always risk inappropriate spill-over of source-language idiom and usage into the target-language translation.
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Highly Creative Translation

Interpreting, or "interpretation," is the facilitation of oral or sign-language communication, either simultaneously or consecutively, between two, or among three or more, speakers who are not speaking, or signing, the same language. The term is used for this activity to avoid confusion
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